About me

Product designer

Photo of Aurimas Koval

Aurimas Koval

Currently 6+ years designing, two of those in product.

Background in PR and communications. That's where the strategy half comes from. I treat positioning and strategy as a base that builds firm design decisions.

Aurimas Koval

Currently 6+ years designing, two of those in product.

Background in PR and communications. That's where the strategy half comes from. I treat positioning and strategy as a base that builds firm design decisions.

Aurimas Koval

Currently 5+ years designing, two of those in product.

Background in PR and communications. That's where the strategy half comes from. I treat positioning and strategy as a base that builds firm design decisions.

Core disciplines

Product strategy

[+]

Before anything is designed, we agree on what the product is, who it's for, and what makes it different. Most teams skip this step and try to fix the result with UI later. It doesn't work.

Interface and system design

[+]

Custom UI built on rules. Type, color, spacing, and behaviour follow a logic that holds up across every screen and every state - not just the ones in the Figma file. Engineering gets specs, not screenshots.

Audits and repositioning

[+]

Existing product, something's off. I find what's broken - usually it's not what you think - and write a plan to fix it. Most useful when the product works but isn't growing the way it should.

Marketing sites

[+]

Built in Framer or Webflow. For founders who need a site that converts without burning months of engineering time.

Product strategy

[+]

Before anything is designed, we agree on what the product is, who it's for, and what makes it different. Most teams skip this step and try to fix the result with UI later. It doesn't work.

Interface and system design

[+]

Custom UI built on rules. Type, color, spacing, and behaviour follow a logic that holds up across every screen and every state - not just the ones in the Figma file. Engineering gets specs, not screenshots.

Audits and repositioning

[+]

Existing product, something's off. I find what's broken - usually it's not what you think - and write a plan to fix it. Most useful when the product works but isn't growing the way it should.

Marketing sites

[+]

Built in Framer or Webflow. For founders who need a site that converts without burning months of engineering time.

Background

Education

[+]

Public relations
postgraduate degree

Vilnius University
2025-2027

Specialised in brand identity, typographic systems, and editorial design principles.

Communication and information
supplementary studies

Vilnius University
2024-2025

Specialised in brand identity, typographic systems, and editorial design principles.

Graphic design
undergraduate degree

Kaunas college
2021-2024

Specialised in brand identity, typographic systems, and editorial design principles.

Education

[+]

Public relations
postgraduate degree

Vilnius University
2025-2027

Specialised in brand identity, typographic systems, and editorial design principles.

Communication and information
supplementary studies

Vilnius University
2024-2025

Specialised in brand identity, typographic systems, and editorial design principles.

Graphic design
undergraduate degree

Kaunas college
2021-2024

Specialised in brand identity, typographic systems, and editorial design principles.

Experience

Public relations
postgraduate degree

Vilnius University
2025-2027

Vilnius University
2025-2027

Specialised in brand identity, typographic systems, and editorial design principles.

Communication and information
supplementary studies

Vilnius University
2024-2025

Vilnius University
2024-2025

Specialised in brand identity, typographic systems, and editorial design principles.

Graphic design
undergraduate degree

Kaunas college
2021-2024

Kaunas college
2021-2024

Specialised in brand identity, typographic systems, and editorial design principles.

Education

Public relations
postgraduate degree

Vilnius University
2025-2027

Vilnius University
2025-2027

Specialised in brand identity, typographic systems, and editorial design principles.

Communication and information
supplementary studies

Vilnius University
2024-2025

Vilnius University
2024-2025

Specialised in brand identity, typographic systems, and editorial design principles.

Graphic design
undergraduate degree

Kaunas college
2021-2024

Kaunas college
2021-2024

Specialised in brand identity, typographic systems, and editorial design principles.

Product strategy

[+]

Before anything is designed, we agree on what the product is, who it's for, and what makes it different. Most teams skip this step and try to fix the result with UI later. It doesn't work.

Before anything is designed, we agree on what the product is, who it's for, and what makes it different. Most teams skip this step and try to fix the result with UI later. It doesn't work.

Interface and system design

[+]

Custom UI built on rules. Type, color, spacing, and behaviour follow a logic that holds up across every screen and every state - not just the ones in the Figma file. Engineering gets specs, not screenshots.

Audits and repositioning

[+]

Existing product, something's off. I find what's broken - usually it's not what you think - and write a plan to fix it. Most useful when the product works but isn't growing the way it should.

Marketing sites

[+]

Built in Framer or Webflow. For founders who need a site that converts without burning months of engineering time.

filler content

How I work

Length - 1-3 months for most builds. Up to 6 for Audits and repositioning.

Process - In parallel with engineering. Handoffs are real specs - variables, components, states - not flat screens.

Structure - Solo. You work with me directly.

Length - 1-3 months for most builds. Up to 6 for Audits and repositioning.

Process - In parallel with engineering. Handoffs are real specs - variables, components, states - not flat screens.

Structure - Solo. You work with me directly.

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