Connect
Project development
Stratergic audit
Direct line
Defined scope
You have a scope you can describe, a budget range, and a date it has to be live.
Priced per project after the call.
No scope yet
You have an idea or a problem you can name, but no scope around it yet. This is a strategic audit.
€800, paid upfront. Credited to a project if we sign within 60 days.
Direct contacts
Product designer
Aurimas Koval
Six years designing, three of those in product. I work solo - direct line to me, no agency layer.
Background in PR and communications. That's where the strategy half comes from. I treat positioning as the first design problem.
What I've worked on
Audited the Viena Sąskaita mobile app - the Baltic region's largest household bills service, 50k+ monthly users. Plus product design and platform builds for clients in legal, real estate, and financial services.
Core disciplines
Product strategy
Before anything is designed, we agree on what the product is, who it's for, and what makes it different. Most teams skip this step and try to fix the result with UI later. It doesn't work.
Interface and system design
Audits and repositioning
Marketing sites
How I work
Length - 1-3 months for most builds. Up to 6 for Audits and repositioning.
Process - In parallel with engineering. Handoffs are real specs - variables, components, states - not flat screens.
Structure - Solo. You work with me directly.
FAQ
What do you do?
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Product design for apps and platforms, marketing websites, brand identity, and audits of existing products. Some projects cover one of these, most cover a few.
Who do you work with?
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Founders, small teams, and established companies. Some come with a clear brief, others with only an idea or a problem they can name.
Do you work remotely?
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Yes. I'm based in Vilnius, Lithuania (EET, UTC+2) and work with clients across Europe and beyond. We meet on calls, and you get async updates and shared files in between.
What's in strategy audit?
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It's for a product that already exists, or for an idea that has no scope yet. I review the product, its positioning, and the key flows, then hand over a written plan: what's broken, what to fix first, and what that will take. €800, paid upfront, and credited to the project if we sign within 60 days.
What does it cost?
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I price each project after the first call, once scope, timeline, and budget range are clear. The strategic audit is the only fixed price.
How long does it take?
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Most projects take 1–3 months. Audits, repositioning and development can run up to 6-7 months.
Do you build sites too?
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Yes. I design and build websites in Framer or Webflow, with a CMS your team can update on its own. For apps and platforms, I design the product and hand it off to your engineers.
How does handoff work?
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Figma files with variables, components, and every state documented. I can work alongside engineering, so questions get answered while the product is being built.
Existing brands or products?
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Yes. A bunch of projects start with something that already exists: a logo, a live app, or a half-finished site.
Will I work with you directly?
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Yes. I work solo, so the person you brief is the person who designs, reviews, and hands off. Nothing gets lost between people or gets outsourced.
Languages?
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English and Lithuanian.