
Visual design
Deliberate, not pulled from a kit. The product should feel like itself.

Deliberate, not pulled from a kit. The product should feel like itself.

I craft the aesthetic to build trust and brand recognition.

Type, spacing, color, behaviour, variables. The rules underneath, so engineering doesn't guess.

Type, spacing, color, behaviour - the rules underneath. So engineering doesn't have to guess.

What the product is for, who it's for, how it should feel. The strategic answer comes before the screens.

What the product is for, who it's for, how it should feel. Most design problems are positioning problems in disguise.