[A real client engagement during my final year]
JUDU
A multimodal transit app, designed in three parts. I designed the micro-mobility one.
MICRO-MOBILITY
MAP DESIGN
ICON SYSTEM
BRAND EXTENSION
Project focus
PRODUCT DESIGN · BRAND EXTENSION [MOBILE APP]
Context
Judu is the unified transit platform being built for Vilnius. Public transport, parking, micro-mobility — one app. I reached out in my final year, picked the micro-mobility brief, and worked with their product lead across three review calls.
Role
Lead designer on the micro-mobility module. Map, profile, achievements, leaderboards, icons, identity. The other modules were designed internally by Judu's team, so consistency was the constraint.
Outcome
Presented to the full team after thesis defense. Well received. Release scope is Judu's call.
Branding & positioning — One app, three jobs
Judu covers three modes of mobility
The first two had defined products. Micro-mobility didn't. The brief wasn't "redesign a feature" — it was "define what the micro-mobility product is" before it joins the ecosystem.
That reframed everything. A new use case needs its own reason to exist in a rider's mind — its own entry point, its own identity, its own pull for the cyclists and scooter riders who don't currently see themselves in Judu. The positioning came first. The branding and the screens both follow from it.
Riders as infrastructure feedback
I proposed a community road-condition function.
Users photograph potholes or hazards. It works in two ways:
to other riders as a heads-up;
to Vilnius city as a clear data-base of places requiring immediate attention.
Waze proved the pattern works for cars. With a huge amount of minor injuries that occur with the e-scooter and cycling communitios, Vilnius's sustainable mobility plan should explicitly focus on building this kind of feedback loop.
Decluttering the map
Most map apps add cafés, museums, and attractions on top of the road system. For someone riding through the city at 9pm, that's clutter.
The Judu map strips it. Roads, routes, riding-relevant points. Night mode dims the surface detail further so the rider's eye stays on the road.
Note: The solution to hide places that are closed was presented as an idea and was not implemented in the design.
A custom icon system
A part of drawn icons from scratch. Linear weight, modern construction to match the logo. A stock set would have been faster and made the app read generic from the first screen.
Base set of icons
Achievements and gamification
System
Built in Figma on Atomic design system principles. Local variables used for:
color;
type;
spacing;
radii;
shadows.
Final note
// Final note
Real client, tight timeline. The hardest part was making the micro-mobility section still feel right next to existing parallel designs while also iterating and trying out new use cases.
Building something?
Next project
// Final note
