Context
Role
Brand identity, voice, positioning, product design, editorial / print.
Outcome
~1,000 downloads. 20+ partner businesses with the gift flow wired into their POS. Total revenue around €600. Closed.
I work with founders and businesses building B2B and B2C SaaS products in the Baltics.
The redemption steps went on a card at the register: customer shows the QR, you scan it, you ring it into the till. Managers onboarded their own staff, and we offered to run the training and test the flow on site where it helped.
Small cafés, bakeries, lunch spots. Each one wired it into their existing system and took real transactions.
I work with founders and businesses building B2B and B2C SaaS products in the Baltics.
Socials, QR stickers for partner counters, a poster, App Store assets, the web page, and a Christmas campaign for the sales push.
The stickers were the closest thing we had to free distribution. They sat at the counter where someone was already buying coffee, and scanning downloaded the app.
Waze proved the pattern works for cars. With a huge amount of minor injuries that occur with the e-scooter and cycling communitios, Vilnius's sustainable mobility plan should explicitly focus on building this kind of feedback loop.
Most of my time went to what we were promising and whether the product could hold it. Early-stage marketing runs ahead of the build by default — someone has to keep the two in the same week.
That's where co-founder work separates from client work. You stay attached past the artifact: pricing, the next release, whether the promise matches what a user actually opens.
Note: The solution to hide places that are closed was presented as an idea and was not implemented in the design.
We launched without taking a cut — a €3 coffee cost €3 to send. The plan was to add a percentage once volume made it worth a partner's while.
That left every fixed cost on us: App Store release, backend upkeep, POS installation. None of it scaled down when volume was low, and growth was slow enough that the four of us stopped agreeing on whether to keep going.
Drew the icons from scratch. Linear weight, modern construction, lightly rounded to match the app's geometry. A stock set would have been faster and made the app read generic from the first screen.
Drew the icons from scratch. Linear weight, modern construction, lightly rounded to match the app's geometry. A stock set would have been faster and made the app read generic from the first screen.
Built in Figma with local variables and components — color, type, spacing, radii, shadows — wired so changes propagate.
The module ran as a working prototype, not static screens. At my thesis defense, a committee and outside visitors used it live while I walked through the core flows.
Real client, tight timeline. The hardest part was making the micro-mobility section still feel right next to existing parallel designs while also iterating and trying out new use cases.
