Mobile app to gift a coffee as a small reminder that we care.
BRANDing
Positioning
design
People don't stop caring about each other, they stop finding the time. Momentha turned that into a product: send a coffee or a slice of cake as a gift, the receiver walks into a partner shop and redeems it with a QR code. A team of four co-founders.
People don't stop caring about each other, they stop finding the time. Momentha turned that into a product: send a coffee or a slice of cake as a gift, the receiver walks into a partner shop and redeems it with a QR code. A team of four co-founders.
People don't stop caring about each other, they stop finding the time. Momentha turned that into a product: send a coffee or a slice of cake as a gift, the receiver walks into a partner shop and redeems it with a QR code. A team of four co-founders.
Brand identity, voice, positioning, product design, editorial / print.
Brand identity, voice, positioning, product design, editorial / print.
Brand identity, voice, positioning, product design, editorial / print.
~1,000 downloads. 20+ partner businesses with the gift flow wired into their POS. Total revenue around €600. Closed.
~1,000 downloads. 20+ partner businesses with the gift flow wired into their POS. Total revenue around €600. Closed.
~1,000 downloads. 20+ partner businesses with the gift flow wired into their POS. Total revenue around €600. Closed.
Mobile app to gift a coffee as a small reminder that we care.
MICRO-MOBILITY
MAP DESIGN
ICON SYSTEM
BRAND EXTENSION
20+ POS integrations
The redemption steps went on a card at the register: customer shows the QR, you scan it, you ring it into the till. Managers onboarded their own staff, and we offered to run the training and test the flow on site where it helped.
Small cafés, bakeries, lunch spots. Each one wired it into their existing system and took real transactions.
Dynamic poster series that say: In the city I move by [Bicycle, scooter, on foot]
Brand and marketing materials
Socials, QR stickers for partner counters, a poster, App Store assets, the web page, and a Christmas campaign for the sales push.
The stickers were the closest thing we had to free distribution. They sat at the counter where someone was already buying coffee, and scanning downloaded the app.
